If you have been in Internet Marketing for a bit, you have most likely heard the term “social marketing.”  It’s another term for social bookmarking.  That’s not the same as bookmarking a favorite site on your own browser.  What you do in social bookmarking is save favorites to a particular site on the Internet.  This makes your favorite places public (if you want them to be) and friends and family can see what you like as you cruise about the web.

There are a lot of social bookmarking sites and most of them require you to register.  Once you do that, you can save all your bookmarks for public view.  Most sites allow you to mark some things as private if you only want to share with a few friends rather than the entire world.  When your bookmarks are public, visitors can do a search by keyword or even by your name and find out what favorites you’ve saved.  This works the other way as well.  If you hear of someone whose product you find interesting, do a search for them on the social bookmarking sites to see what they’re doing.

The biggest advantage to social bookmarking is driving traffic to your sites.  It is really a form of free advertising and a way to promote your sites with only a small investment of time.  It will give you a leg up on other marketers in your particular niche.

It’s best to update your bookmarks on a regular basis.  This is the easiest way to bring visitors to your sites.  One popular bookmarking site is delicious.com.  This site automatically organizes your bookmarks by what tags you put on them.  A tag is a description of the bookmark and you can use as many as you want.  The more tags you have, the better your favorites will be organized.  You will see traffic in a very short time once you start submitting to delicious.com and similar sites.

Bringing visitors to your site through social bookmarking happens in a variety of ways.  For instance, the more links you have pointed at your site, the higher your page rank is with the search engines.  Because social bookmarking sites have so many links on them in the first place, their own page rank is higher.  This gives links back to your site more value with the search engines.

What happens next with all these links pointing to your site is that you’ll get higher search result rankings.  This means that being on the first page of the search results out of 10,000 pages of results will bring in a ton of new traffic.  People are much more likely to click on a site that sits at or near the top of the page than they are to wade through thousands of results.

A lot of people browse through these social bookmarking sites every single day.  If you have enough links on there to capture some interest, you’ll get some clicks to your site.  Also, people search the social bookmarking sites constantly because they know a real person is behind the bookmarks.  Random search engine results are not as appealing as seeing what other people are doing.

People are always interested in people.  Get busy developing the art of social bookmarking so you can bring some of that traffic to your own site.

To Your Abundance and Prosperity,
Jill Lillvis

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